COURSE: Writing for Digital Media

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Facilitator: Tony Onyima

DR. TONY ONYIMA

Objective:

To adapt traditional writing techniques for online platforms, enabling participants to create content that is engaging, shareable, and optimised for the digital age.

Course Content (Topics):

SEO Basics: Writing for Search Engines.

Creating Shareable Content: Lists, How-Tos, and Clickbait.

Writing for Social Media Platforms (e.g., Twitter, Instagram, TikTok).

Visual-Text Integration: Captioning, Infographics, and Interactive Elements.

Activities:

Develop a social media campaign integrating text and visuals.

Analyse viral posts and evaluate their writing style to understand what makes them successful.