DR. TONY ONYIMA
Objective:
To adapt traditional writing techniques for online platforms, enabling participants to create content that is engaging, shareable, and optimised for the digital age.
Course Content (Topics):
SEO Basics: Writing for Search Engines.
Creating Shareable Content: Lists, How-Tos, and Clickbait.
Writing for Social Media Platforms (e.g., Twitter, Instagram, TikTok).
Visual-Text Integration: Captioning, Infographics, and Interactive Elements.
Activities:
Develop a social media campaign integrating text and visuals.
Analyse viral posts and evaluate their writing style to understand what makes them successful.
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