
Media Integrity Initiative Africa (MIIA)
Search Results
16 results found with an empty search
- Emerging Trends in Media Management
COURSE OBJECTIVE: The media landscape is evolving rapidly due to disruptive technologies and new channels of engagement. This course is designed to equip participants with the essential skills to adapt to these changes, seize emerging opportunities, and strategically position their organisations for success in both editorial and commercial dimensions. TARGET AUDIENCE: Mid-level to senior managers working in both traditional and digital media platforms who are keen to explore and leverage new editorial and business frontiers beyond traditional storytelling. WHY YOU SHOULD ATTEND: Participants will gain actionable insights and practical tools to recalibrate their decision-making processes, enhance workflow systems, and improve performance outcomes in an increasingly competitive media industry.
- Energy Reporting: Challenges & Strategy
COURSE OBJECTIVE: This session explores energy reporting as a specialised beat, demystifying its language, structures, and strategic importance. It aims to provide clarity on the economic and political dynamics that shape the energy sector, empowering journalists to produce accurate, insightful, and impactful stories. COURSE CONTENT: Decoding Energy Terminologies and Sector Jargon The Strategic Role of the Energy Sector in National Development Understanding the Structure: Upstream, Midstream, and Downstream Operations Techniques for Unearthing Complex Energy Stories Identifying Key Players: Stakeholders, International Organisations, and Policy Influencers Ethical Considerations in Energy Reporting
- Understanding Media Relations
Dr Monday Ashibogwu, fnipr, arpa Target Audience: Journalists, PR Officers, Broadcasters, Advertising Managers Methodology: Interactive lecture, group discussions, case study analysis, Q&A Training Objectives: By the end of the session, participants will: 1. Understand the strategic role of media relations in integrated communication. 2. Identify the roles and expectations of key media stakeholders. 3. Learn best practices for fostering productive inter-professional relationships. 4. Recognise ethical boundaries and challenges in Nigerian media relations. Session Plan 1. Introduction – Icebreaker, goals, introductions 2. Fundamentals of Media Relations – Definitions, strategic importance, Nigerian trends 3. Stakeholder Perspectives – Journalists, PR officers, broadcasters, advertisers 4. Ethics and Trust – Codes of practice, “brown envelope” culture, transparency 5. Building Media Relations Strategies – Pitching, monitoring, crisis communication 6. Collaborative Media Relations in the Digital Age – Social media, influencers, convergence 7. Case Study & Group Discussion – #EndSARS or Good Governance crisis 8. Q&A and Wrap-Up – Takeaways and closing reflections Expected Outcomes • Deeper understanding of media relations as a strategic tool • Enhanced communication strategies across media fields • Improved inter-professional collaboration • Greater ethical awareness in media relationship management To Register, Copy & Click Link: https://forms.gle/rD4edS7a66PzunJp6 Registration Ends Friday, 3 October, 2025
- Investigative Media: Conception to birth
Course Title: From Conception to Birth: The Full Cycle of Impactful Investigative Stories By Fisayo Soyombo Objective: To equip participants with practical knowledge and strategies for producing impactful investigative journalism — from generating ideas to delivering stories that resonate with and influence the public. Expected Learnings: • Tested strategies for conceiving groundbreaking stories • Next steps after developing a story idea • Best equipment for field investigations • Dos and don’ts on the field • Steps to take after returning from the field • The transformative impact of investigative journalism on society Key Activity: • Real-life investigative case studies — gripping, movie-like stories that reveal the power and possibilities of investigative journalism. To Register, Copy & Click Link: https://forms.gle/rD4edS7a66PzunJp6 Registration Ends Friday, 3 October, 2025



