Mastering Media Management

Service Description

COURSE OBJECTIVES: To understand the structure and core functions of media organisations. To analyse the strategic role of media managers. To introduce the principles of media economics and planning. To examine the challenges and opportunities in modern media leadership. To expose participants to effective techniques in managing media organisations. COURSE CONTENT: Defining Media Management Overview of the Media Industry Landscape Functions and Responsibilities in Media Management Principles of Media Economics and Financial Sustainability Human Resource Management in Media Organisations Legal and Ethical Issues in Media Practice Digital Transformation and Innovation in the Media Crisis and Risk Management Strategies Case Studies in Contemporary Media Management Future Trends and Strategic Positioning