Understanding Media Relations

Service Description

Dr Monday Ashibogwu, fnipr, arpa Target Audience: Journalists, PR Officers, Broadcasters, Advertising Managers Methodology: Interactive lecture, group discussions, case study analysis, Q&A Training Objectives: By the end of the session, participants will: 1. Understand the strategic role of media relations in integrated communication. 2. Identify the roles and expectations of key media stakeholders. 3. Learn best practices for fostering productive inter-professional relationships. 4. Recognise ethical boundaries and challenges in Nigerian media relations. Session Plan 1. Introduction – Icebreaker, goals, introductions 2. Fundamentals of Media Relations – Definitions, strategic importance, Nigerian trends 3. Stakeholder Perspectives – Journalists, PR officers, broadcasters, advertisers 4. Ethics and Trust – Codes of practice, “brown envelope” culture, transparency 5. Building Media Relations Strategies – Pitching, monitoring, crisis communication 6. Collaborative Media Relations in the Digital Age – Social media, influencers, convergence 7. Case Study & Group Discussion – #EndSARS or Good Governance crisis 8. Q&A and Wrap-Up – Takeaways and closing reflections Expected Outcomes • Deeper understanding of media relations as a strategic tool • Enhanced communication strategies across media fields • Improved inter-professional collaboration • Greater ethical awareness in media relationship management To Register, Copy & Click Link: https://forms.gle/rD4edS7a66PzunJp6 Registration Ends Friday, 3 October, 2025